Paper Problem: Learning Activity- Pricing Strategy
Research
Research on the Strayer University Library and/or the Internet to identify a company that manufactures products or offers a service. Then take some time to investigate the company and their business.
Specifically you should research for the following:
a) What products or services do they sell?
b) Is the company a market leader? At the bottom? Or somewhere in between? What is your justification?
c) What is the company's key objective (that is, are they focused on profits, market share, growth, brand positioning, etc.)?
d) How do their products or services differ from those offered by the competition?
e) What are some of their major expenses (fixed and variable) they incur on the products manufactured or services provided?
Instructions
After you have researched the questions above, you will then choose a pricing strategy (competitive analysis, cost-based pricing, or value-based pricing) that the company you are analyzing should use to forecast its costs on items or services it will sell.
Once you have identified a pricing strategy, and have come up with a price for a product or service, complete the cost + profit formula.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.