Homework: Developing A Promotional Campaign
For this homework, you are required to develop a Promotional Campaign for Campus. Use the outline that is listed below and disregard any budget consideration. However, I do expect you to support and explain the various promotional tools you will use for the campaign.
• Target market - demographic, psychographic, geographic, etc
• What is the central message of the promotional campaign? Explain why this is the central message that you have chosen?
• Media Plan
o media objectives
o target market coverage
o scheduling
o media mix
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.