1.Create a Marketing Mix as it pertains to Tobacco Industry (5 Ps)?
2.How does the Tobacco Industry change its marketing strategy from 2 decades ago? Can you give an example from the Movie?
3.Can you define the Market Segmentation of the Tobacco Industry (factual)? Can you define the market segmentation as it pertains to the movie (fictional)? Define both the objectives and give an example of the effectiveness in it has in the industry? Chapter 1
4.What is the Business Ethics for the Tobacco Industry? Also, what is the business ethics as it relates to the movie? What is the market Penetration, Market Development, Product Development and Diversification as it pertains to Tobacco Industry (factual)?
5.Do a SWOT analysis on the Tobacco Industry?
6.What is the CRM of the Tobacco Industry? Is the movie accurate on its portraying of the industry?