"& other stories" is a fashion brand offering wide women clothing, own by H&M.
• Promotion: How is the "& other stories" communicated via its promotion mix? How does the brand use advertising, PR, personal selling, sales promotion, DM and online marketing to promote the brand?
• Place: How does the brand “get to market”? How do distribution channels add value to the brand? How is the brand positioned in-store or online?
o What role do intermediaries (middle audiences) play?
• Price: What is the brand’s overall pricing strategy? Does this reinforce the brand’s position? How do the brand’s price points compare with competition?