Assignment task:
Select a brand from Interbrand's Best Global Brands list.
Perform Internet research on the brand equity of your selected global brand (use credible sources and do NOT use Wikipedia). Use the databases available through the MDC Learning Resources library guide: Link: MDC Learning Resources library guide. Include in your discussion post the following elements: Which brand did you select? What is the brand's Interbrand ranking (1-100)? What is the brand value (in million dollars)? How well does the brand deliver brand equity in the dimensions of differentiation, relevance, esteem, and knowledge (read section 11-4C - Brand Equity and Personality in the e-book)? Can you find examples of each dimension? Please provide one paragraph (3-5 sentences) for each dimension (you should have a total of 4 separate paragraphs). Support your ideas using Internet research. Cite your Internet sources in APA style (example: Purdue University APA guide) Do NOT include the questions (above)