What is the brand image that dream dinners has attempted


Question: What is the brand image that Dream Dinners has attempted to create and sustain? What was the driving force behind the creation of the company, Dream Dinners? In what classification of consumer products would you consider Dream dinners? Why did you select that category? What are the steps in the new-product development process? What stage of the product life cycle is Dream Dinners currently in? Why did you make that choice?

 

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