Multiple Choice:
1. The best way to win customer loyalty is to:
2. Which of the following problems is NOT listed as a people turnoff? Points
3. Small companies can compete against larger ones if they offer:
4. Which of the following is NOT an example of something a company can do to enhance extrinsic value?
5. Companies cannot wait years for their customers to see long-term value, so they should:
6. Smart companies connect with their customers through: