Assume that CorePower Yoga Founder Trevor Tice plans to expand into foreign markets and builds yoga studios around the world. The first country the company wants to go into is China. You are hired as a marketing consultant to evaluate the opportunities for CorePower Yoga in China and propose the best entry strategy into China. You will write a memo to the top management of CorePower Yoga regarding the following issues.
What is the best way to enter the Chinese market? Evaluate and explain the key environmental factors in China that the company needs to consider.
Which of the foreign market entry mode(s) would work best for CorePower Yoga? Explain your position.
What would you advise, and why?
This case analysis is designed to encourage you to conduct an analysis of a foreign market entry mode decision for CorePower Yoga, the Colorado headquartered company. Studies have found Yoga’s meditation treatment effect to release stress among adults and children. Yoga studios are burgeoning in USA due to this and other facts, and CorePower Yoga has become the national’s largest yoga studio chains.