Discuss the below:
Q: The Davis national drugstore chain prefers to operate one outlet in a town that has four major market segments. The number of potential customers in each segment, along with the coordinates, are as follows. Which would be the best location by the center-of-gravity method?
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LOCATION COORDINATES
|
|
MARKET SEGMENT
|
X
|
Y
|
NUMBER OF CUSTOMERS
|
1
|
2
|
18
|
2,000
|
2
|
15
|
17
|
600
|
3
|
2
|
2
|
1,500
|
4
|
14
|
2
|
3,400
|