1. What is the basic formula for the markup percentage?
2. What are some of the factors that affect a company's desired ROI?
3. Stanley Corporation manufactures an electronic switch for dishwashers. The cost base per unit, ex- cluding selling and administrative expenses, is $60. The per unit cost of selling and administrative ex- penses is $15. The company's desired ROI per unit is $6. Calculate its markup percentage on total unit cost.