Assignment: Business Case Study Guidelines
Overview
Your case study should be written in narrative format and address a problem or issue at your internship site. A problem is an obstacle to be overcome. An issue is an idea or activity about which there is debate. You must decide upon and/or develop a policy that will best address the problem or issue.
Examples of problems or issues include:
1. How to most effectively increase sales
2. How to better utilize interns in the organization
3. How to best utilize social media for the organization
4. How to increase combination in the organization
Your case study should contain the following information, in the order listed.
I. Strategic Perspective: Begin by identifying the problem or issue. Does something stand in the way of mutual interests in reaching a goal, or are there legitimate grounds for debate? Why did the problem or issue arise? Who is concerned? How critical is the situation?
II. Problem Solving and Decision Making: What quantitative data is available? What is the applicability of the data to the problem or issue at hand? How appropriate is the data in terms of precision or estimation? Is there an adequate accumulation of other evidence to support the idea that there is a legitimate issue or that a real problem exists? There must be definite instances, not just generalizations. What is the balance in terms of the evidence? Considerable support from both sides indicates that there is a real issue. How valid and objective is the evidence? Bias and prejudice must be avoided. What is the thoroughness of reasoning? How important or controversial is a particular point?
III. Innovative and Entrepreneurial Thinking: What are the possible solutions to the problems? What are the alternatives of action for resolving an issue? To evaluate action alternatives, consider such factors as feasibility, time involved, and the possible contribution in either solving the problem or resolving the issue.
IV. Conclusions and/or Recommendations: Your conclusions and/or recommendations must show a relationship to the analysis. Include details of development. What is the policy? The policy is essentially the action decision.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.