Problem: What is the APA Ethics code for this case?
1) What are the ethical considerations for each?
2) A major corporation hires a researcher who has conducted applied research on cognitive errors that result from the way in which a message is presented. Some of her research suggests that consumer brand preferences can be manipulated by techniques that make listeners think they heard something other than what was actually said. The vice president for the marketing division, who is not trained in social or behavioral research, pressures her to incorporate her research findings in the design of a new marketing campaign, which would essential cause confusion among consumers and lead to more sales for the company.