Assignment Task: Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email.
They retarget customers who abandoned their online shopping cart with personalized follow up messages in their inbox by using browsing data and email engagement. The follow up email would offer up to six alternative products that the customer might be interested in, based on what's in their abandoned cart, as well as their demographic information.
Although this might seem a bit underhanded, Argos was obtaining all their information legally, and the campaign was so successful.
Problem 1: What is the advertising method which used by Argos?
Problem 2: How Argos overcomes the problem of abandoned online shopping carts?
Problem 3: Did Argos send spams or permitted emails? Why?
Problem 4: List 4 different online advertising methods.