What is the added value of offering FleetBoston business chequing accounts in Staples stores? Would you be optimistic about this experiment? Staples, Inc. runs a multichannel distribution system tthat includes stores, catalogues, a Web site, and a field slaes force. List a total of seven pros and cons of this system.
What are the advantages of having more stores in the same market areas compared to opening new stores in new market areas?
One of the strategic goals Sargent wants to achieve is to maximize the profitability of Staples. Therefore, what types of sales-performance-based incentives would you advise, so that the different Staples channel managers avoid conflicts between managers in teh same market area?