What is term of integrated marketing communications strategy, Strategic Management

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What is term of integrated marketing communications strategy

Assignment:

Read the TARGET case study in the Kotler & Keller's textbook in the Application part at the end of Chapter 19. What has Target done well over the years in terms of ist integrated marketing communications strategy? What should it do going forward? A brief answer is appreciated.

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Strategic Management: What is term of integrated marketing communications strategy

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