1. What is strategic entrepreneurship?
the pursuit of an innovation that uses concepts from the triple-bottom-line approach
the pursuit of an innovation that uses concepts from strategic management
the pursuit of an innovation that benefits the ecosystem
the pursuit of an innovation that benefits society
2. Which of the following reasons led to the launch of Procter & Gamble's "Connect + Develop," a web-based interface that connects the company's internal innovation capability with the distributed knowledge in the global community? Question 10 options:
The company wanted to focus on process innovation rather than product innovation.
The company was no longer able to generate adequate growth through closed innovation.
The company wanted to carefully protect its intellectual property.
The supply and mobility of unskilled workers within the industry had increased drastically.
3. A new product often has a high price when it is launched because of a
large investment in designing a product while producing small quantities.
large investment in marketing a product while producing small quantities.
large investment in designing a product while producing large quantities.
large investment in marketing a product while producing large quantities.