Question: What is SEO, and is it effective? Does Auto shield Canada need SEO? why? What is the advantage of SEO in ASC's marketing, from a "targeting" perspective, and why? (based on segmentation) What is the insurance industry average for using SEO for their marketing? Are they successful? What is the goal of using SEO, which segmented customers are the target of this channel? (for which products?) Features and Pricing:? ** How much is it? Can you search for a profit margin in the insurance industry or automotive insurance industry? , from that calculation, how many products is the break-even point for this advertising? What kinds of products of ASC would have effectiveness through this marketing? (including existing products and recommended products)