Problem 1: What is Rick Owens position in the US currently?
i.e. are brands maintaining their brand position or increase the brand position within the U.S.)
Problem 2: What is Rick owens the brand's global position currently?
Problem 3: Who are the top 3 competitors for the brand globally and why?
Problem 4: What is the differentiating factor of Rick owens compared to the top three competitors?
Problem 5: What is the value proposition of Rick Owens brand?