Assignment
In the Module 4 Case, we will complete an in-depth analysis of an organization's culture, and determine the extent to which the organization's culture fits with the organization's strategic choices. Begin by reading the following article:
Ford, R. C., Wilderom, C., & Caparella, J. (2008). Strategically crafting a customer-focused culture: An inductive case study. Journal of Strategy and Management, 1(2), 143-167. Retrieved from ProQuest.
Case Assignment
Using the article above, write a 6- to 7-page paper in which you address the following:
Complete an in-depth, comprehensive analysis of the Gaylord Palms' organizational culture and values, analyzing the ways in which the specific components of organizational culture and values assist - or impede - the success of the organization's strategic choices.
Keys to the Assignment
The key aspects of this assignment that are to be covered in your 6- to 7- page paper include the following:
• Using the Module 4 Background readings related to organizational culture, and after performing additional research in the library, explain how organizational culture at the Gaylord Palms Hotel:
o Creates meaning for its members;
o Establishes informal organizational controls; and
o Ensures (or alternatively, hinders) the success of Gaylord Palms' strategic choices.
• Which of Gaylord Palms' values are most salient, and how do these same values relate to the organization's culture?
• What is required for an organization's culture to be "effective"? Is Gaylord Palms' organizational culture an "effective" culture? Why or why not? Be specific.
• What specific characteristics/elements of Gaylord Palms' organizational culture do you believe are most significant relative to ensuring the success of Gaylord Palms' strategic direction (e.g., symbols, artifacts, roles, etc.)? Why?
• Be sure to use a minimum of three library sources in support of your answers!
Required Resources
Let's begin our review of organizational culture with the following video:
Organizational culture: What is organizational culture and why does it matter? (2010, September 21). Organization Culture.
Read the following chapter on Organizational Culture:
United States Air War College - National Defense University. (n.d.). Organizational culture Strategic Leadership and Decision Making.
Read the following article, which relates to various perspectives and theories of organizational culture:
Dev, S. (2013). Assessing and understanding organizational culture: Various views and theories. Indian Streams Research Journal, 3(5), 1-11. Retrieved on Jan 20, 2016 from Google Scholar.