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What is reeds position in the columbus market how does a

Article - Reed Supermarkets : A New Wave of Competitors by john A. Quelch and Carole Carlson

Reed Supermarkets

Preparation Questions:

1. What is Reed's position in the Columbus market? How does a supermarket make money?

2. What strategy would be most effective for Reed moving forward? Is this strategy defensible?

3. How serious is the threat posed by dollar stores and Aldi?

4. Should Collins continue the dollar specials campaign? What is the financial impact of this decision?

5. What should Collins's action plan be for Reed for 2011?

Attachment:- Reed Super markets.rar

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Marketing Research: What is reeds position in the columbus market how does a

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