Assignment:
Q1. What should be included in a report that summarizes the findings of a focus group?
Q2. Indicate the advantages and disadvantages of client interaction in the design and execution of a focus group study.
Q3. What is laddering? Discuss how it may be used in marketing research.
Q4. What is protocol analysis?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.