Assignment:
watch two videos then answer questions:
•https://www.youtube.com/watch?v=86qHw2w0rPc - Programmatic ad
•https://www.youtube.com/watch?v=-DiIsrJUsRU - RTB
1. What is Programmatic Advertising?
2. What is RTB?
3. Discuss potential advantages and disadvantages of programmatic advertising from the view of marketers (companies or advertisers) and from consumers.