what is product research in scope of marketing, Marketing Management

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what is product research in scope of marketing

What is Product Research in scope of Marketing Research?

Product Research:

Product research is related with the conversion of customer require to tangible product offer. It includes testing and development of new products, enhancing the existing products, as well as a tab upon the changing customer habits, preferences and tastes. Packaging branding, design and labeling decisions are also comprised here.

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