What is product positioning what do marketers mean by, Marketing Management

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What is product positioning what do marketers mean by

1. What is product positioning? What do marketers mean by creating a brand personality? How do marketers use perceptual maps to help them develop effective positioning strategies?

2. Explain the concepts of share of customer, lifetime value of a customer, customer equity, and customer prioritization.

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Marketing Management: What is product positioning what do marketers mean by

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