What is product bundling
Question:
1. What is product bundling and how can managers allocate revenues of a bundled product to individual products in the package?
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What do the terms joint cost and split off point mean, and how do joint products differ from byproducts?
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What is product bundling and how can managers allocate revenues of a bundled product to individual products in the package?
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Understand how bundling of products gives rise to revenue allocation issues and the methods for doing so.
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