Problem
This problem provides the opportunity to review the values of a business model for an organization, and to analyze the key components of a business model.
Pick one organization from the following list: Netflix, Mayo Clinic, LA Fitness, The University of Arizona. This will be the subject that you work on for this assignment. You will search for more information about the organization on the Internet, either the main webpage of the organization or any other websites that discuss the organization, or both.
Task
In your original posting, address the following questions:
• For the organization you have chosen, what are the customer value proposition, revenue sources, and cost drivers?
• What is the primary revenue model that the organization is applying (visit lecture notes on the five revenue models)? Propose an alternative revenue model for the organization, and what advantages this new one may have relative to the existing model?