Assignment task:
Discuss the challenges TOTO might encounter when seeking to maintain a consistent position globally. How might regulatory activities affect TOTO as it enters markets? Create a positioning map for the TOTO using the attributes green and price. TOTO targets high-end consumers in their markets. What are some other potential segmenting factors for the company's target market? It is possible that competitors may follow TOTO's lead by focusing on innovation and green products. What will need to happen before TOTO should consider repositioning? What is a potential attribute that the company could emphasize if repositioning? Would share of mind and share of heart become part of this analysis in some way? Why or why not?