Discussion Post
• How does an PESTAL Analysis assist in understanding the external environment of a firm? Be sure to define PESTAL. Are there any shortcomings when using this model to do an analysis? If yes, what are they?
• What is Porter's Five Forces Model? Define it and fully describe one of the forces. Which of these forces do you believe is the strongest? Why?
• Define and discuss core competencies, resources, capabilities, and activities. How do they relate and/or differ with each other? What are their roles in achieving a sustainable competitive advantage?
• What is a value chain? Define and describe it. Why is a value chain important?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.