When it comes to Strategic Planning, there are two major areas that have to be considered:
A) The internal environment within the company (profitable or not, the labor force and its current skill set, where on the Product Life Cycle are our current products)?
B) The external environment that has the potential to impact the company (are we satisfying the customers, what is the state of the economy, what is our competition doing, if you are a global company, how do you handle the political landscape around the world)?
Please select any one of the items within the brackets ( ) and post what you would recommend to your company's Strategic Planning Group?