Question 1: What is one social media-promoted ad for a sports product or team? Analyze how, in your opinion, the ad is trying to influence consumer perceptions of the product. Is it effective? Why or why not?
Question 2: Identify your chosen sports organization. Assume you were just hired as the new marketing director for the organization. What would be a SWOT Analysis for your organization? Do NOT simply locate an existing SWOT Analysis online. You are expected to research your selected sport organization and identify the SWOTs (a minimum of two (2) of each category) and your analysis of how to convert weaknesses to strengths and threats to opportunities.
A. Include websites and online newspaper sources in addition to two journal articles) to identify the strengths, weaknesses, opportunities, and threats for the organization.
B. Write the paper. Include in the content:
The name and a description of the sport organization you selected.
A discussion of the details of at least two (2) of each category in addition to your analysis of each category (do NOT just present bullet points):
- Strengths
- Weaknesses
- Opportunities
- Threats
An analysis section in which you include the following content:
- A discussion of how your organization can convert its weaknesses into strengths
- A discussion of how your organization can convert its threats into opportunities
- A conclusion section that summarizes your analysis.