Assignment
Read case studies 1-1 and 1-2 and answer the following questions:
1. What is one key takeaway on what to do and what not to do when it comes to technological innovation for each case of Google and Lego (four points in all: one "do" and one "don't do" per company)? Do not repeat someone else's points.
2. Find an example of a company that failed to innovate and was pushed out of business. What are two critical errors the company's leadership made? Could these errors have been avoided? If so, how? If not, why not? Do not repeat someone else's example.
3. Find an example of a company that succeeded in innovating and became a market leader. What are two critical things that leadership did right? Could their success or strategy be replicated in a different industry or market segment? What inspiration could other companies take from this company's success? Do not repeat someone else's example.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Text Book: Managing and Using Information Systems- A STRATEGIC APPROACH by Keri E. Pearlson, Carol S. Saunders and Dennis F. Galletta, Sixth Edition.