Problem
Case: Developing an International Growth Strategy at New York Fries.
• What is NYF's current business level strategy? Provide support for your answer.
• What were NYF's motives for internationalizing?
• What do you think were the key lessons from NYF's expansion into Australia and South Korea?
• What alternatives are available to NYF? Use a decision matrix to evaluate the options. What would you recommend? Fully explain the criteria and ranking you have selected for your matrix.