Question 1."B-roll" refers to:
- anchor's use of sound bites.
- footage that doesn't make the final newscast.
- unedited video pictures submitted by a practitioner.
- sound to accompany suggested footage.
Question 2.Organizations receive more significant publicity when their releases are:
- publicizing charitable donations.
- localized.
- accompanied by photographs.
- sent to corporate magazines.
Question 3.What type of writing style is essential for a successful newsletter?
- punchiness.
- inverted-pyramid.
- anecdotal.
- bulleted.
Question 4.The most effective medium for delivering messages that require absorption of details and contemplation by the receiver is the:
- magazine.
- online media.
- newspaper.
- radio.
Question 5.Computers can be used to create professional looking newsletters and graphically illustrate materials on a personal computer right from the office, what is this called?
- cyberscanning.
- desktop publishing.
- importing.
- PowerPoint.
Question 6.What are some pros of new media?
- distance insensitive.
- large audiences.
- broad coverage.
- linearity of content.
Question 7.This can be likened to a chatroom or instant messaging session and enables public relations practitioners to use their computers to converse with clients or peers.
- Webconferencing.
- teleconferencing.
- online conference.
- listserv.
Question 8.The majority of newspapers in the United States are classified as ________ newspapers. @ This answer is supported in the text on page 254.
- tabloid
- daily
- weekly
- bi-weekly
Question 9.What is NOT an effective outlet in trying to place your clients on television interview shows?
- talk shows.
- as "experts" on issues.
- subscribe to media alerts/listservs that ask for experts to be quoted/interviewed.
- actualities.
Question 10.The term that refers to cable and other high-capacity services (satellite, DSL) that enable online practitioners to meet acceptable guidelines for loading time, while offering broadcast-quality video and unlimited information stores to media, investors, and other publics is:
- mainstreaming.
- virtual presence.
- broadband.
- blogging.