Question: Disclaimer: it is a bit of funny, factual, eye opening, and ridiculousness all wrapped into one.
Your job: Answer the following questions:
- What is native advertising?
- What is the separation of church and state as described in the video?
- Does new media consumption add to the need for native advertising? Why or why not?
- Should native advertising be regulated by the government? If you think yes, suggest how it might happen. If you think no, explain why not?
- Is native advertising to adults ethical?
- Is native advertising to protected groups (children, seniors, handicapped) ethical?
- If you owned a media company and your rivals generated revenue from native advertising, would you use it?
Write in paragraph format and limit your response to 1.75 to 1.5 page, double-spaced using Times New Roman font size 12 with your name on the first line of the document followed by your essay response (no big headings).
Video: Native Advertising: Last Week Tonight with John Oliver (HBO)