What is most critical functions in building generic product, Marketing Management

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What is most critical functions in building generic product

Question: What is the most critical functions in building a generic products into megabrands? What is the hidden secrets and rational for the perceived success stories for big enterprise such as Toyota, Yamaha coca-cola that have outlived generations of consumers.

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Marketing Management: What is most critical functions in building generic product

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Marketing Management: What is most critical functions in building generic product

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