Problem
In this journal problem, you will submit a 250 to 500 word assignment that explains modern day public relations (PR). Be sure to answer the following in your assignment:
• Based on your reading this week, write a brief overview of the history of PR, calling out at least two specific events or milestones that impacted the field. How has public relations has changed over time?
• What is modern PR? How is it viewed today?
• Explain how the history of the field has influenced perceptions of the practice today.
• Choose an example of a modern-day PR campaign from PRWeek's Case Studies (Note that you may need to complete a free registration in order to access the case studies). Briefly describe how your chosen campaign illustrates the definition of PR.
Textbook: This is PR: The Realities of Public Relations, Chapters 1 and 2.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.