1. What is meant by the term strategic fit? What are the advantages of pursuing strategic fit and matchups in choosing which industries to diversify into? What does the industry attractiveness test involve in evaluating a diversified company's business lineup? Why is it relevant?
2. What does the industry attractiveness test involve in evaluating a diversified company's business lineup? Why is it relevant?
3. Once a company has diversified into a collection of related or unrelated businesses and concludes that some strategy adjustments are needed, what are the four main strategic paths it can employ to improve the performance of its overall business lineup?
4. Under what circumstances might an already diversified company choose to pursue corporate restructuring?