What is meant by the term customer lifetime value
Discussion:
What is meant by the term customer lifetime value (CLV)? What are some of the critical challenges that might be involved in measuring CLV? Why is it critical to measure CLV?
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What is meant by the term customer lifetime value (CLV)? What are some of the critical challenges that might be involved in measuring CLV?
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Diagnose the scenario to determine the most appropriate set of change management practices.
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