1. Define Communication. How does it play a crucial role in marketing and business?
2. Name the transmission devices, both Human and non human, that carry marketing messages.
3. What is micro-marketing?
4. What is meant by the term corporate image? What are the tangible aspects of a corporate image?
5. What is a brand? How is a brand part of a corporation's overall image?
6. How do values differ from attitudes? Name some personal values related to purchasing decisions.
7. How can firms take advantage of target markets by gender?
8. Describe a role of a Traffic Manager.
9. What are two main forms of research for the purposes of creating advertisements?