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What is meant by the term consumer attitudes

Discussion Post: Business Consumer Behavior

Write 2 paragraph on the following below:

What is meant by the term "consumer attitudes"? Why do you think attitudes play such an important role in consumer behavior?

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: What is meant by the term consumer attitudes

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