What is meant by permission marketing


Assignment:

Email Marketing Exercise

This week, we will take a closer look at the various levels of permission involved in e-mail marketing and the evolution of e-mail marketing from spam to customer engagement. Complete the following assignment:

• Please read the Sun Sentinel article titled Hollywood Firm Accused of Obamacare Spam and answer the following questions:

• What is meant by permission marketing?

• The firm described in the article is accused of using deceptive practices to entice consumers to purchase insurance.

• Have you received emails like these?

• What actions, if any, have you taken to limit the permissions of the sender?

• Why or why not?

• In your chapter reading, you learned about the CAN-SPAM law.

• From your perspective, is the CAN-SPAM law working?

• Why or why not?

Your completed assignment should be at least 1 page.

Textbook reference: Chapters 7 & 8
Roberts, M. L., & Zahay, D. (2013, 2008). Internet Marketing: Intergrating ONline and
Offline Strategies, (3rd ed.). Mason, OH: South-Western.

Solution Preview :

Prepared by a verified Expert
Marketing Management: What is meant by permission marketing
Reference No:- TGS01809509

Now Priced at $20 (50% Discount)

Recommended (97%)

Rated (4.9/5)