1. Why should price be a reflection of value, not the firm's costs? In what way does cost-based pricing limit the marketer's creativity? Please answer this in a short paragraph.
2. Explain in your own words in a short paragraph, what is meant by "distribution channel inertia."
3. Discuss how new technologies make it easier to learn. How do they facilitate transfer of training?
Give me 10-12 sentences for this above the question.