Matoaka Monograms sells stadium blankets that have been monogrammed with high school and university emblems. The blankets retail for $40 throughout the country to loyal alumni of over 1,000 schools. Matoaka"s variable costs are 40% of sales; fixed costs are $120,000 per month.
Required
- What is Matoaka"s annual breakeven point in sales dollars?
- Matoaka currently sells 100,000 blankets per year. If sales volume were to increase by 15%, by how much would operating income increase?
- Assume that variable costs increase to 45% of the current sales price and fixed costs increase by $10,000 per month. If Matoaka were to raise its sales price by 10% to cover these new costs, what would be the new annual breakeven point in sales dollars?
- Assume that variable costs increase to 45% of the current sales price and fixed costs increase by $10,000 per month. If Matoaka were to raise its sales price 10% to cover these new costs, but the number of blankets sold were to drop by 5%, what would be the new annual operating income?
- If variable costs and fixed costs were to change as in part (d), would Matoaka be better off raising its selling price and losing volume or keeping the selling price at $40 and selling 100,000 blankets? Why?