Assignment:
1. You are the owner of a mid-size business that sells medical devices to hospitals, clinics, and physicians. Your products include implantable devices (pacemakers) and equipment used for therapeutic applications such as dialysis, monitoring of blood sugars, and physical therapy for patients who have had major orthopedic surgery. Discuss how changes in the demographic dimensions of the country might affect your business, including both positive and negative outcomes.
2. What is marketing research? How has the Internet affected marketing research? As part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?