Assignment:
Q1. Define marketing and outline the steps in the marketing process. (AACSB: Written and Oral Communication).
Q2. What is marketing myopia, and how can it be avoided? (AACSB: Written and Oral Communication; Reflective Thinking).
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.