1. Find a recent news article about an organization that changed its marketing strategy. What were the reasons for change? How did the organization approach the development and implementation of the new strategy?
2. If you were personally responsible for the implementing a particular marketing strategy, which implementation approach would you be most comfortable using, given your personality and personal preferences? Why? Would your chosen approach be universally applicable to any given situation? If not, what would cause you to change or adapt your approach?
3. What is marketing implementation? What are some of the strategic issues involved in marketing implementation? What are some of the approaches?