Assignment:
Q1. Explain how marketing research can be used in product generating and testing.
Q2. What is product delivery? What is the relevance of marketing research to this topic?
Q3. Discuss the role of the Delphi technique in product research.
Q4. What is market segmentation research? What actually takes place?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.