1. What is market fragmentation, and what are its consequences for marketers?
2. What is a target marketing strategy?
3. What is market segmentation, and why is it an important strategy in today's marketplace?
4. List and explain the major demographic characteristics frequently used in segmenting consumer markets.
5. Explain the process of consumer psychographic segmentation.
The case You Make the Call
6. What is the decision facing Subaru?
7. What factors are important in understanding this decision situation?
8. What are the alternatives?
9. What decisions do you recommend?
10. What are some ways to implement your recommendation?
Attachment:- Marketing in action.rar