Assignment task: Review and analyze the following case study by:
Li, L., Su, N., Mao, J., Zhang, W. (2020, October 08). MarcPoint: Strategizing with Big Data. Ivey Business School Foundation, Ivey Publishing.
Then answer the following question:
1) What is MarcPoint's business strategy, and how is it related to its strength in big-data technologies?
2) What do you think MarcPoint's next move should be for growth in the near future?
Be detailed and thorough and cite any sources used in APA.