Assignment:
Not all shows that have huge success on Broadway go on to tour successfully overseas. What is the major contributing factor to the success of a touring play?
1.) Boycotts. Touring musicals are just as likely to raise protests as more overtly political events.
2.) The culture. Some plays that are successful in the United States don't strike the same chord in different countries.
3.) The music. Touring musicals rely on local musicians, which is risky.
The expansion of the global network of theaters falls under which category of the global marketing mix?
1.) Promotion
2.) Place
3.) Protection
4.) Price